Our Story
Cadence is a premium hydration brand founded in New York (2024) by Ross Mackay, embodying the pursuit of greatness through the translation of elite capacity into products and experiences.
Cadence started with a simple observation: most people are chronically underhydrated, and the products built to fix that were making it worse.
Sugar-loaded. Artificially sweetened. Electrolyte ratios designed for shelf appeal, not performance.
We built something different. Science-led formulas centred on sodium, the electrolyte that actually moves the needle, with nothing added that doesn't earn its place.
The answer was always salt.
The optimisation focus of all our formulas:
Hydration.
Hydration is infrastructure. It determines how you think, how you train, how you recover. Get it wrong and everything else suffers; focus, output, sleep, the next day's session. Most people treat it as an afterthought.
We built Cadence for the people who don't.
The formula is straightforward. Sodium pulls water into the cells. Potassium regulates what stays. Magnesium handles what the others can't. Together, they do what water alone never could. We obsess over the ratios so you don't have to.
From world championship podiums to everyday training blocks, the ritual is the same: replenish what you lose, perform at the level you're capable of, repeat.
That consistency is the point. Not the occasional effort. The daily one.
More than a product. A daily discipline.
Ross Mackay | Founder
While many entrepreneurs are singularly focused, Ross exists in duality. Dedicated to constant improvement, intense training is a non-negotiable for Ross. Whether it’s competing in Iron Man or running a marathon, he recognizes the importance of pushing physical limits for both mental clarity and well-being. For Ross, the worlds of training and business are intertwined.
“As someone who juggles building businesses with rigorous training, my life is always on the go. Since I started my entrepreneurial journey 10 years ago, my mission has been to create products that improve performance.
As I began training at a higher intensity not only did my business improve, but I started showing up better in every aspect of my life. The link between intensity in movement and positive growth is undeniable. Having to sweat, refuel, recover, and come back stronger forges you into a better person.
Over the course of the last 4 years, I made a pivotal change to my supplement routine by introducing salt, and it has been nothing short of transformative. This adjustment was spurred by the realisation that intense physical exertion was depleting my body of essential electrolytes, leading to fatigue and headaches that hindered my daily performance.
Electrolytes have since become an indispensable element of my daily routine. From the moment I wake, through each workout, and in my travels around the world for business, they are my constant ally. This regimen brought immediate improvements. My energy levels surged, not just enhancing my endurance during workouts but also boosting my focus and productivity in business.
As a brand builder, everything I do lives and dies on quality, and the electrolytes I was using were lacking. I envisioned something new, elevated, and disruptive. A brand that takes good and makes it great. Products perfectly balanced to help you perform without compromising on taste, quality, and brand.
From this vision, Cadence was born.”