Cadence, the modern sports hydration brand founded in 2024 by Ross Mackay and George Heaton, has announced multi-year partnerships with Olympic long jump champion Tara Davis-Woodhall and Paralympic sprint champion Hunter Woodhall.

Throughout competitions spanning the global track and field circuit, the Cadence wordmark will be featured on the Woodhalls’ official competition uniforms as both athletes begin their journey towards the 2028 Los Angeles Olympic and Paralympic Games. Competition-uniform branding opportunities remain exceptionally limited in track and field, making the partnership one of the most distinctive commercial alignments in the sport today. 

In addition to serving as global ambassadors for the brand, the Woodhalls have taken equity positions in Cadence as long-term investors, reinforcing a shared belief in the company’s long-term vision, product innovation, and global growth potential.

“This partnership felt natural from the beginning because Cadence genuinely understands performance at the highest level,” said Tara Davis-Woodhall. “As we enter a new chapter in our careers and begin the road to LA28, it was important for us to partner with a brand we truly believe in and use every day.”

“As athletes, we’re always looking for partnerships that are authentic to how we actually train and live,” said Hunter Woodhall. “We believe in the vision of the company, the product, and where the brand is headed. We are excited to help introduce Cadence to the world.”

The partnership also marks a significant new investment in global track and field from one of the fastest-growing modern performance brands. Together, the Woodhalls have built one of the most influential athlete-driven audiences in all of global sport, connecting with millions of fans across sport, lifestyle, and culture.

For Cadence, this partnership marks a generational shift inside one of the world's most commercially established sports. Track and field has been sponsored by many of the same legacy brands for decades, with contracts that treat athletes as endorsement assets rather than partners. The Woodhalls' decision signals what the next generation of elite athletes is now demanding from their commercial relationships: brands founded by people who train, formulated to the science the sport now requires, and structured to empower the athletes with owner mentalities for the brands they partner with.

Cadence Founder & CEO, Ross Mackay speaks on the partnership, “We're incredibly proud to welcome Tara and Hunter to Cadence. They represent everything we care about as a brand: world-class performance, products people genuinely believe in, and partnerships built on shared values. We can't wait to support them on their journey to 2028.”

The signings come during a period of category-defining growth for Cadence. The brand is now stocked in more than 6,000 retail doors across the US and UK, including Walmart, Target and CVS, having scaled from launch to national retail footprint within two years.

The Woodhalls will make their debut appearances as Cadence athletes at the USATF Los Angeles Grand Prix on June 14, 2026, at the University of Southern California. 

About Cadence

Cadence is a modern sports hydration brand founded in 2024 by Ross Mackay and George Heaton.

The mission of Cadence is to bring the highest quality, evidence-based ingredients and formulas to goal oriented individuals: from world class athletes to leaders in business.

As the bedrock for performance, the key optimization focus of all current Cadence products is hydration, with sodium as a core ingredient. Through industry expert-led innovation, Cadence continues to develop groundbreaking formulas with added functional ingredients, specific to athletes' requirements.

The brand is now stocked in more than 6,000 retail doors across the US and UK, including Walmart, Target and CVS, also with a large footprint across online channels.

Inspired by the Rhythm of Daily Discipline.

Website: https://usecadence.com Instagram: @cadence TikTok: @usecadence

Media Contact

Matty Martin, Head of Marketing

matty.martin@usecadence.com