Perfect balance of sweet and
"Perfect balance of sweet and salty, super easy to digest too!"
Real-food fuel, rich chocolate
A chocolate fuel bar with 40g of fast carbs and electrolytes, ideal for sustaining energy and hydration during longer training sessions.
A hard session runs on 60 to 90g of carbs an hour. Most bars pad theirs with the protein, fat and fibre that slow fuel down mid-effort. The Core 40 carries 40g of real-food carbs with 1g of fat and 1g of protein. Built as fuel, not a snack.

Three real-food sources, staggered on purpose. White puffed rice is high-GI and reaches the bloodstream fast. Organic dates and honey deliver glucose and fructose together, feeding two absorption pathways at once for the steadier release behind it. Cadence keeps sugar out of hydration because it has no job there. Fuelling is where it does.
An hour of hard effort drains 500 to 700mg of sodium in sweat. The Core 40 replaces 400 of it inside the fuel itself, with 200mg of potassium and 50mg of magnesium behind it for fluid balance, nerve signalling and muscle contraction. Fuel and hydration support in the same 50g bar, so there is less to carry and less to think about.

This is the number most bars cannot print. Fat, protein and fibre slow the rate your stomach empties, which is useful in a snack and a liability mid-session, when fuel arriving late is fuel wasted. The Core 40 holds both to a single gram, so the 40g of carbs actually reaches working muscle while the session is still on.
Hydrating worldwide
Science-backed fuel
Most people grab a flapjack before a run and hope. This tastes just as good and actually replaces what the session takes out.

A real-food fuel bar. 40g of carbs from organic honey, dates and rice crisps, with 400mg sodium built in.
Whole-food carbs digest cleaner than processed syrups, and it tastes like a treat, not a lab bar.
Both slow digestion. Keeping them low means the carbs land fast, when you need them.
Before a run or long effort, or during one. Fine after, too.
Yes, 400mg sodium plus potassium and magnesium.
Chocolate.
No. It's fuel for training, not a meal.
A flapjack is random sugar and stodge. This is dosed carbs plus electrolytes, built to fuel a session.
No. It contains honey, so it's vegetarian, not vegan.
Yes, every batch.
Surveyed customers reported effective results across performance, hydration and recovery.

Every batch is tested by trusted global programs including Informed Sport Certified.

Every formula is calibrated to what your body actually loses in sweat, not a generic electrolyte dose.

Backed By Science
Overall rating: 4.80597 / 5 from 67 reviews.
The Core Fuel Bar - Chocolate is designed to optimize athletic performance with its carbohydrate Fuel Formula, supporting endurance and delaying fatigue. It provides essential nutrients and supports hydration, ensuring sustained performance and optimal muscle function. Many customers loved its taste, and it is an easily-digestible source of fuel.
Review topics: ["taste","bars"].
"Perfect balance of sweet and salty, super easy to digest too!"
"Even though it’s a little salty for me I actually don’t mind it. It’s also good on my tummy when running."
"The chocolate taste is okay, but I do notice a slight chemical aftertaste that takes away a bit from it. Apart from that , good product for cycling or running, bar texture and ingredients seem good."
"The bar has a great texture and crunch. It is appropriate in terms of size, and allows for multiple large bites. The flavor and chocolate taste wonderful. The ingredients come together, and it makes it seem like eating rice krispies, but with all the macros endurance athletes needs (sodium + carbs)"
"Tastes distinctively cocoa-like, but without the aftertaste of artificial sweeteners. Delicious texture, not too crumbly, but also not mushy or break-your-teeth crunchy. Just the right amount of nutrients to get you ready for a run without having to wait too long to digest. Definitely will purchase again!"
"Good flavor and easy on the gut"
"Really enjoying these bars! Great taste, clean recipe. Solid texture. Going to buy them for a 3rd time."
"Love it"
"Amazing. Just finished my first Ironman and was relying on these bars on the bike portion and felt amazing. Best bars I’ve ever had truly."
"super great taste and great ingredients!"
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Cans for the move, sachets for training, a Sleep formula for the recovery window. The Starter System puts the full 24-hour range in one place, with a bottle to run it. The simplest way to cover & enjoy complete hydration.
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